|
KMID : 0665420220370040324
|
|
Korean Journal of Food Culture
2022 Volume.37 No. 4 p.324 ~ p.334
|
|
|
Home Meal Replacement (HMR) Consumption Behavior of Thai Consumers by Household Size
|
|
Park Ju-Hyun
Choi Seung-Gyun
Hong Wan-Soo
|
|
|
Abstract
|
|
|
|
This study was conducted to provide basic data for product development and marketing strategies for the Thai home mealreplacement (HMR) market, to reflect the changing trends in household sizes in Thailand. The results of analyzing thecharacteristics and differences of HMR consumption behavior between single-person households and multi-personhouseholds in Thailand were as follows: It was found that single-person households use HMR to save money and for theconvenience in cooking and preparation. In the preference by HMR type, multi-person households showed a higherpreference for all types of products than single-person households. Thai consumers, regardless of their household size,mainly use department stores and large shopping malls to purchase HMR, and they most prefer to get information throughInternet advertisements. The shelf life, quality, taste, hygiene, and freshness of HMR were the main considerations for theirselection. Based on the results of this study, the Thai market requires the development of HMR products that are reasonablein terms of cost and preparation time. In addition, it is necessary to develop products that can satisfy consumer needs, suchas nutritional enhancement and therapeutic foods, products that are organic, eco-friendly, cater to various menus, andaddress the premium segment.
|
|
|
KEYWORD
|
|
|
Home meal replacement, thailand, consumption behavior, household size, convenience food
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|